Marketing Discipline Guidelines 2024 (MDG 2024) PDF: where to read it, version and updates

Short answer

Marketing Discipline Guidelines 2024 (MDG 2024) is Version 1, effective 24.10.2024, and the oil companies publish it on their own websites. This page links the Bharat Petroleum copy and says where IndianOil publishes its own; we do not host a copy. The one circular we have logged under it is dated 20.03.2025 (Minimum Service Obligations, clause 5.1.18). It is a common format for dealers of all three oil companies and sets no penalty of its own MDG 2024, cover page MDG 5.1.18 Circular 20.03.2025.

The Marketing Discipline Guidelines 2024 (MDG 2024) are the oil companies' rules for their dealers, and bind dealers through the dealership agreement. This page is a plain-language explanation by MDG Services (a brand of VRUOOM Private Limited). It is not the official text and is not connected with or approved by IndianOil, BPCL, HPCL or any government body, so please check the current guidelines and circulars on the oil companies' own websites and with your oil company officer before you act.

Checked against the Marketing Discipline Guidelines 2024 (Ver. 1, effective 24.10.2024) on 15 October 2026. Published by MDG Services on 15 October 2026.

Read the MDG text

We link the Bharat Petroleum copy and do not host the document.

IndianOil publishes it on iocl.com. We do not link to that site, so search it for "Marketing Discipline Guidelines 2024". The cover says the document is for dealerships of public sector marketing companies MDG 2024, cover page, and the handing-over form at its end names IndianOil, Bharat Petroleum and Hindustan Petroleum.

To check your edition, the cover reads "MDG 2024 (Effective 24.10.2024)" and the footer reads "Ver. 1 / 24.10.2024" MDG 2024, cover page.

Version

MDG 2024 is Version 1, effective 24.10.2024 MDG 2024, cover page. It replaced MDG 2012 (Ver. 7, last amended on 30.11.2022) MDG 2012 cover page; MDG 2024 itself calls the older text "the previous MDG" MDG 8.5.5. See MDG 2012 vs MDG 2024.

Where to look in the PDF

You wantLook in
Tankers, density, stock, meters, amenitiesChapter 1 (1.1 to 1.6)
SamplesChapter 2 (2.1 to 2.10)
Oil company duties, repairs and maintenanceChapters 3 and 4
What counts as an irregularityChapter 5 (5.1.1 to 5.1.18)
Classes, fines, notices, appealsChapter 8 (8.1 to 8.10)
Kerosene dealers; the mobile labChapter 6 and 8.10; Chapter 7
Forms, labels, test tablesAnnexures 1 to 13a

The topic-by-topic version is the MDG 2024 guide.

Circulars and updates we know of

MDG leaves some detail to oil company circulars MDG 1.6(xii) MDG 5.1.12, so the PDF alone may not be the whole picture.

20.03.2025: Customer Service Standards. A circular in a common format for the dealers of all three oil companies. It lists 20 Minimum Service Obligations the dealer must ensure at the outlet under 5.1.18 Circular 20.03.2025 MDG 5.1.18. It sets no penalty of its own: a deviation is dealt with under 5.1.18, which points to the action for minor irregularities, or under whichever other clause fits Circular 20.03.2025 MDG 5.1.18. See the 20 points.

That is the only circular we have logged. Oil companies can also write to their dealers directly, and such letters may not be public, so ask your oil company what applies to you.

MDG requires the dealer to keep the oil company's correspondence at the outlet for ready reference MDG 1.5(iv). General practice, not an MDG rule:

  • Ask your field officer at each visit for circulars issued since your last one.
  • Check your oil company's website for MDG notices.

Questions dealers ask

01Where can I download the MDG 2024 PDF, on the IOCL or BPCL website?

From the oil companies' own websites: open MDG 2024 on Bharat Petroleum's website. IndianOil publishes its own on iocl.com, so search that site for the title. We do not host a copy.

02Has MDG 2024 been amended?

The text we hold is Version 1 dated 24.10.2024 MDG 2024, cover page, and we have logged no revised edition. Circulars issued under it, such as the one of 20.03.2025, add detail.

03Are there MDG guidelines for 2025 or 2026?

We have logged no separate 2025 or 2026 edition. MDG 2024 is the latest edition we hold, and the one 2025 circular we hold sits under its clause 5.1.18 MDG 5.1.18 Circular 20.03.2025.

Read the official text: Marketing Discipline Guidelines 2024 (PDF on Bharat Petroleum's website) (also published on iocl.com).

Related pages

Marketing Discipline Guidelines 2024 (MDG 2024) vs MDG 2012: what changed for dealersMDG 2012 (Ver. 7) and MDG 2024 side by side: toilet and short delivery penalties, wages, service standards, appeals and what stayed the same.
Petrol pump inspection checklist: 20 service obligationsThe 20 customer-service points an inspector marks YES or NO at a petrol pump, in plain words, and what a NO can cost under clause 5.1.18.
Marketing Discipline Guidelines 2024 (MDG 2024) glossary: terms and full formsA to Z meanings of the short forms and terms in MDG 2024 that a petrol pump dealer meets, such as MDG, OMC, RO, MS, HSD, MPD, NANO and reference density.
Marketing Discipline Guidelines 2024 (MDG 2024): the rules for petrol pump dealersThe Marketing Discipline Guidelines 2024 (MDG 2024) in plain words: what the dealer rules cover, who must follow them, how irregularities are graded.

About Dealer Kavach (advertisement)

Dealer Kavach is an app from MDG Services that tracks your outlet's filings, renewals, inspections and daily reports, and reminds you before deadlines, in Hindi and English.

About this page. This page is a plain-language explanation published by MDG Services, a brand of VRUOOM PRIVATE LIMITED (CIN U29194HR2021PTC098450). It is general information, offered free of charge. It is not the official text of any rule.

Not connected with the oil companies or the government. MDG Services is a private company. It is not connected with, approved by, endorsed by, or acting for Indian Oil Corporation Limited (IndianOil), Bharat Petroleum Corporation Limited (BPCL), Hindustan Petroleum Corporation Limited (HPCL) or any government body. Our name shares letters with the short form "MDG" that the oil companies use for their Marketing Discipline Guidelines. That does not mean any link with them.

Names and marks. IndianOil, BPCL, HPCL and the names of their documents belong to their owners. We write them only to say whose rules we are explaining.

Check the official source. The Marketing Discipline Guidelines 2024 (Ver. 1, effective 24.10.2024) and related circulars are issued by the oil companies. Rules, amounts and dates can change, and amendments may reach dealers directly without being public. Before you act, read the current documents on the oil companies' own websites (iocl.com, bharatpetroleum.in, hindustanpetroleum.com) and ask your own oil company's officer. If this page and the official document differ, the official document is the one to follow.

What the amounts mean. Amounts in the guidelines are the minimum action. The oil company may take higher action, up to ending the dealership. Do not treat any amount shown here as your full exposure.

Court and Parliament items. Where we mention a court order or a statement in Parliament, we report what was said on the date shown. It is not the rule for your outlet, and the position may have changed since. Your dealership agreement and the oil company's current guidelines decide.

Not legal advice. This is general information, not legal advice. For your own notice, reply or appeal, speak to an advocate or your oil company. Examples use made-up outlets.

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