०१
SDMS Compliance
Every SDMS entry filed, updated and followed up so your dealership stays in good standing.
- Subsidy
- Work permit
- Safety & Swachhta
- Monthly wages
- Declaration
- DAR automation
Nothing left unfiled
Dealer's कवच· The app for petrol pump dealers
Paperwork, handled. You run the pump.
SDMS, Dhruva, AAC, QRC, inspections, document deadlines. One app keeps every OMC portal headache on track, so your dealership is never caught short.
Also from MDG Services: Khata Kavach, credit fuel without paper coupons
1,400+pumps14states9portals
SDMS
Dhruva
QRC
AAC
MDT
DSR
DAR
Fire NOC
कवचTwo Kavach apps for your pump.
Dealer's Kavach looks after the paperwork. Khata Kavach looks after the credit fuel you give transporters.
Dealer's कवच
Paperwork, handled.
- Portal filings and renewals kept on time
- Inspections and daily reports ready
- A real person on the phone, 9am to 9pm
Credit fuel, no paper coupons.
- Every fill on one line, seen by both sides, with a photo if you add one
- A credit limit for each transporter
- Numbered bills on WhatsApp, and what is paid and owed
For pumps that give diesel and petrol on credit, and the transporters who buy it.
See Khata Kavach
Watch the film
See what Dealer's Kavach does for your pump.
Two films in Hindi, with Hindi subtitles. They play on any phone, no app needed.
Covered in the app
SDMSMDGDhruvaMDTQRCAACDSRDARMobile LabDO TeamATRMock DrillDODXTRA RewardsFire NOCWeights & MeasuresSDMSMDGDhruvaMDTQRCAACDSRDARMobile LabDO TeamATRMock DrillDODXTRA RewardsFire NOCWeights & Measures
By the numbers
Numbers you can
ask us to prove.
536
Figures matched the dealer's own bookआँकड़े
Of 557 we checked against dealers' own records. We show you any that differ.
45
Compliance items on the clockकाम
Per outlet, across 9 different repeat cycles, from daily to once in two years
9
Repeat cycles tracked
From a daily check to a licence that comes round once in two years
2
Languages, everywhereभाषाएँ
Every screen, every report and every training video, in Hindi and English
The problem
Nine portals. Dozens of deadlines. One of you.
Most dealers lose hours every week to compliance no one trained them for, and a single missed window can mean a notice. The कवच absorbs the entire load.
On your own≈ 11 hrs / week
SDMS subsidy entry overdue
Density log missing for audit
Fire NOC expires in 3 days
Automation down. Vendor?
कवच
With Dealer's कवच0 missed
- SDMS filed before the 11am cut-off
- Logs kept inspection-ready year-round
- Fire NOC renewed 9 days early
- Automation back online in 22 minutes
Inside the app
Nine jobs the app keeps on track for you.
Switch on what your pump needs, leave the rest off.
सेवाएँServices
०२
MDG Compliance
Stock and density watched daily; variation caught before it becomes a notice.
- Stock variation monitoring
- DSR
- Density check
- Toilet upkeep
- Sample inspection
Variation caught early
०३
Inspection Compliance
Records, logs and samples kept inspection-ready year-round. Nothing missing when the team arrives.
- Dhruva
- MDT
- QRC
- AAC
- Mobile lab
- DO team
Inspection-ready, always
०४
Document Reminders
Every licence, renewal and filing window tracked. A clear reminder before anything expires.
- Licences
- Renewals
- Fire NOC
- Weights & measures
- Explosives
22 deadline windows tracked
०५
Automation Support
When automation goes down on a Sunday night, it is flagged straight away and tracked until it is back up.
- Fault diagnosis
- Vendor coordination
- Rule-abiding config
- Uptime watch
Downtime flagged, not discovered
०६
Web Portal Support
Complaints raised and chased on the right portal, whether nozzle, tank or pipeline. Drills and fillups logged.
- Complaint registering
- Nozzle / tank / pipeline
- Mock drill
- ATR fillups
Tracked from raised to resolved
०७
XTRA Campaign Support
XTRA Rewards enrolment and OMC promotional drives, with enrolment and campaign progress visible in one place.
- Customer enrolment
- Promotional activity
- Target chasing
- Campaign reporting
Enrolment and progress in one place
०८
D.O.D & Stock Punctuality
DOD facility managed, stock-on-hand watched, and the reminders that keep deliveries on time.
- DOD facility management
- Stock monitoring
- Delivery reminders
- Reconciliation
Yesterday reconciled by morning
०९
Prepare Pro Manager
Industry expertise built into your team: leadership, management and the calls that run a pump well.
- Industry expertise
- Leadership development
- Team management
- Decision-making
Built into the team
More services?
Beyond the nine, we also cover:
The subscription customises to your outlet, so the cover can grow as your dealership does.
Digital Payment Reconciliation
UPI, card & wallet receipts, reconciled daily
Quick Response for Safety
Incident handling the moment it happens
Account Support
Statements and the small follow-ups, handled
Cyber Security
Your dealership's data and logins, protected
Why choose us
Why dealers hand us the keys to the paperwork.
One product, one subscription, no run-around. Just the four things every dealer actually wants from a compliance app.
Never miss a deadline
Every renewal and filing window tracked and cleared on time.
Continuous monitoring
Stock, density and portals watched daily, not once a quarter.
All OMC portal headaches
SDMS, Dhruva, AAC, QRC and the rest, absorbed entirely.
A person, not a menu
9am to 9pm, every day, in Hindi or English. The same team every time.
Our mission & values
Maximize profit. Minimize loss. Never a missed deadline.
MDG Services has built software for India’s fuel retail since 2021. Dealer’s कवच exists to give petrol pump owners one place to see every obligation they owe and clear it on time. Built on trust, transparency and mutual success.
EmpowerEnhanceEnableEngage
Maximizing profitability
Minimizing losses
Regulatory compliance
Dedicated support
Smooth operations
Regular updates & monitoring
Never miss a deadline
“One place to see every obligation, and clear it on time.”
How it works
From first call to first clean cycle, under two weeks.
Three steps, no jargon. You stay in control of what's in and what's out, and the price is locked in writing before we begin.
Day 1
०१
One call, plain talk
Tell us about your pump on a phone call, in Hindi or English. No forms, no jargon.
Day 2 to 3
०२
You pick what you need
Switch on the modules that fit your dealership. You decide what's in. Pricing is locked in writing.
Day 4 to 7
०३
Live the same week
Onboarding within seven days. Your outlet is live in the app and running the same week.
Twenty-six short videos, twenty minutes, and the rules make sense
The three-day deposit clock, stock variation, decanting a tanker, the density on the invoice: each in about a minute, in Hindi and in English, with the words on screen as well. Built for a phone on a weak connection: the smallest version of the whole library is 9 MB in each language.
Watch the videos26
videos
20 min
in total
241
chapters you can jump to
9 MB
for a whole language, even on 2G
Subscriptions open · new dealers welcome
Pay only for what
your pump needs.
One monthly subscription, sized to the modules you switch on, priced in writing before you begin.
01
Modular
You switch on the modules your pump needs. Your subscription covers what it actually uses.
02
Locked
Pricing is written down before we begin. No surprise fees, no mid-year escalation.
03
Checked
Every outlet is set up and checked properly before the next one starts.
04
Lifted
Onboarding within seven days. A difference in the first cycle.
Get in touch
The simplest way
is to call.
A real person picks up, speaks with you in your language, and tells you honestly whether we can help.
Prefer a callback?
Drop your number, we'll call you back.
A team member calls back within the hour, 9am to 9pm, every day.
Guides for dealers
The MDG 2024 rules, in plain words.
Free guides to the Marketing Discipline Guidelines 2024: penalties, inspections, density, stock and more, in Hindi and English.
Penalties under the Marketing Discipline Guidelines 2024 (MDG 2024): what each irregularity costsCritical, major and minor irregularities, and the main ways sales are stopped.
Petrol pump inspection: who checks, what they check, what followsWho can inspect a pump, what a visit covers, and what follows a finding.
Petrol pump density: what MDG 2024 asks a dealer to measureDensity at 15°C: when to measure it, the register and the density board.
Petrol pump stock variation: the permissible limit (MDG 2024)The 4% of tank stock limit, other allowances, and the action beyond it.
Petrol pump checking, meters and short delivery under MDG 2024Seals, nozzle checks, the 5-litre measure and zero before delivery.
Tanker decantation at a petrol pump: the MDG 2024 checklistThe 14 steps from matching the invoice to recording density.
Plain answers
A few questions, plainly answered.
Didn't find yours? Call the number above or write to us. We answer in plain Hindi or English, no template.
All three majors, IndianOil, BPCL and HPCL, plus cooperative-grade outlets. Single-pump dealerships and multi-outlet operators are both welcome.